It is nothing new, that in Italy, all women with respect for themselves have a coat from Max Mara. Max Mara are particularly known for their classic and beautiful coats, which have existed in the company since 1951. Max Mara is a family business founded by Achille Maramotti, actually it was his mother who started it but her son created the name consisting of his best friend’s first name Max and his own surname. Today Achilles Luigi Maramotti and his two siblings run the company, which has 1200 stores worldwide. Max Mara uses their name to brand them selves, and not one particular designer. However, it is no secret that designers who work on a freelance basis, have spoken people like Karl Lagerfeld and Dolce & Gabbana.

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